Lääkkeetön Itämeri 2019 – Campaign (Medicine-free Baltic Sea 2019 – Campaign)

Leading organisations:
John Nurminen Foundation


Geographic Area:
Baltic Sea Region Scandinavia


The campaign encourages consumers to take old and left over medicines into pharmacies, instead of throwing them down the drains or into rubbish bins.

Target audience:
General Public

Area of interest:
Collection schemes at national level, Occurrence of pharmaceuticals in the environment, and Unused/expired pharmaceutical disposal practices


1) Giving advice on what to do with old and left over medicines
2) Spreading the message of protecting the Baltic Sea from medicines
3) Videos, blog writings and picture material published in campaign website and in social media (Facebook, Twitter, Instagram)

Communication material:

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HCWH Europe gratefully acknowledges the financial support of the European Commission (EC)’s LIFE+ programme, the Federal Ministry for the Environment, Nature Conservation, and Nuclear Safety (BMU) Germany, and the German Environment Agency (UBA). HCWH Europe is solely responsible for the content of this project and related materials. The views expressed do not reflect the official views of the EC, BMU, or UBA.